ASMP NY Presents

ASMPNY’s Assemble Your Team:

Photo Assistant’s Intensive.

A Two-Day Photo Assistant’s Workshop Featuring Panel Discussions, Networking and a Full Day of Hands-On Photo Shoots 


Leading Photographers and Assistants Provide Insight and Practical Skills Necessary in Today’s Photography Environment

Learn From Such Photographers and Assistants as:
Missy Davis • Steve Giralt • Drew Gurian • Andrew Hetherington • Jason Setiawan • Liam Sharp • Andrew Tomasino • Hsin Wang • Adam Wamsley (list subject to change)

Many of today’s most accomplished photographers learned the ins and outs of their trade by working as photo assistants, a time-honored method of apprenticeship. ASMPNY’s two-day Assistant’s Intensive will provide an insider’s perspective on the role of the assistant, the path to working in this career, and the skills necessary in the face of a rapidly evolving photo industry. The event will include an evening of panel discussions and Q & A, followed by a full day of working photo shoots where participants will have the opportunity to assist on sessions with photographers representing a wide range of working styles.

The Intensive offers a rare opportunity to learn from a group of experienced photographers and assistants who are entrenched in the heart of New York’s photo industry. Their work has appeared on the covers of major publications, in national advertising campaigns, and in notable galleries, and they have assisted a wide range of photographers working in food, fashion, portraiture, editorial coverage, fine art and much more. 

Building a network of contacts is the best way to find a path toward a career as an assistant, and the Intensive is a great opportunity to meet fellow photographers and assistants. The event is perfect for students, emerging photographers and anyone who wants to learn more about working as a professional photo assistant.

Panel Discussion
Friday, December 2 | 630pm to 930pm
@ Miami Ad School
35-37 36th Street, 3rd Floor
Astoria, New York (map)
Hands-On Photo Shoots
Saturday, December 3 \ 9am to 5pm
@ WeWork Studio Square
35-37 36th Street
Astoria, New York (map)
Register Today!
$40 for ASMPNY Members.
$100 for non-members
$25 discount for students (bring current ID).
(Save by joining ASMP today. Student memberships are only $45.)
To join ASMP, click here.
ASMP is the oldest and largest trade association for professional photographers in this country. We promote education, better business practices, and ethics, and provide a united voice to advocate for photographers’ rights.
WeWorkEizo, Miami Ad School

Pricing Your Work In Today’s Market

Judy Herrmann

A 3 hour talk led by Judy Herrmann.

Date & time: November 3, 2016 from 6PM until 9PM.

Location:  mid-town Manhattan, address will be emailed to attendees.

ASMP and PWP member price $45.


The question most asked among visual artists of all genres and experience is “What should I charge”. This seminar will help you frame some guidelines.
For many still and motion photographers, pricing commercial assignments and fine art work has become a blind guessing game where you lose if you’re too high or if you’re too low. And, when you ask about pricing the answer always seems to be “it depends.” How can you figure out the fair market value of your work or what clients really want and value when it’s so hard to get answers?
In this exciting new seminar, Judy Herrmann tackles this question by sharing case studies, interviews and examples that will help you understand pricing from your clients’ and collectors’ perspectives, providing actionable tips you can start using right away, and showing you how to maximize your value and get paid what you’re worth. Time will be scheduled for Q&A.
Limited to 50 people.
FEE: $45.00 for PWP and ASMP Members, $55 for Non-Members
Since 1995, Judy Herrmann’s energetic and inspiring seminars on smart business practices have helped thousands of photographers compete more effectively. A past National president of ASMP, Olympus Visionary and recipient of the United Nations IPC Leadership Award, Judy created and hosted ASMP’s popular Business as unUsual webinar series and served as an ASMP sponsored speaker for over 12 years. As a partner in Herrmann + Starke,, her distinctive imagery for advertising, editorial and corporate clients has won recognition from Graphis, Communication Arts, Lurzer’s Archive and numerous award annuals. Judy is currently developing a comprehensive online course that will help photographers price their work and get paid what they’re worth. Learn more at
  • Advanced tickets required
  • Send Check (made out to PWP) to:
    Barbara Nelson
    340 Haven Ave. (#3J)
    New York, NY 10033

Moving Still: A Conversation with Lois Greenfield

Moving Still: A Conversation with Lois Greenfield
Legendary photographer Lois Greenfield has created a body of remarkable images that stop dancers in flight. As she has written, “The ostensible subject of my photographs may be motion, but the subtext is time. A dancer’s movements illustrate the passage of time, giving it a substance, materiality and space. In my photographs, time is stopped, a split second becomes an eternity and an ephemeral moment is solid as sculpture.”
In this free event, Lois Greenfield will join in conversation with Paul Galando, President of Dance Films Association and Founding Director of Dance and New Media at New York University’s Tisch School of the Arts, in which they will discuss her new body of work as well as the inspiration, methods, and approaches that have motivated the creation of her groundbreaking images.

Lois Greenfield
Writing about Greenfield’s recent book, Moving Still: Lois Greenfield, in theWashington Post, Sarah L. Kaufman said “In the most intriguing, secretive pictures, it’s as if we’re watching the dancers dream. We’re seeing that moment when the dream whips them around and spins right out of them, and in our minds, perhaps, we catch a little of how that feels.”
Beginning her career as a photojournalist, Greenfield covered the experimental dance scene for the Village Voice from 1973 to the mid 1990’s. In 1982 she decided to open her own studio where she could control the lighting and work with dancers in a collaborative environment. Greenfield has created signature images for countless contemporary dance companies as well as commercial clients, including Adidas, AT&T, Disney,  Rolex, Sony, and Epson. Her photographs have been featured in such magazines as The New York Times MagazineTime, andVanity Fair, and since her first show at New York City’s International Center of Photography in 1992, her work has been exhibited in many museums and galleries, such as the Tel Aviv Art Museum, Israel; the Venice Biennale, Italy; the Musée de l’Elysée, Switzerland; the Erarta Contemporary Art Museum, Russia; and the Southeast Museum of Photography, Florida.
Since 2014 Greenfield has been an Artist in Residence at NYU/Tisch Department of Dance and New Media. In 2015, She was honored with the Dance in Focus award in recognition of her ground-breaking contributions to the field. Her third book, “Lois Greenfield: Moving Still”, (Thames & Hudson, UK & Chronicle Books, USA) was released in Fall 2015.
The program is organized by The American Society of Media Photographers New York in collaboration with the Parsons School of Design at The New School.  With support from Epson America, Inc.
Tuesday, November 1
7 to 9 p.m.
The Auditorium
Alvin Johnson/J. M. Kaplan Hall
The New School
66 West 12th Street
New York City
(b/t 5th & 6th Aves.) map
Admission is free to the public  (registration is required).
To join ASMP, click here.

See the 2016 release of ASMP New York Photo Annual

2016 ASMPNY Photo Annual cover

2016 ASMP NY Photo Annual on Issuu

Find Your Photography Braintrust

Brain Trust 9 13 16


Join One of ASMPNY’s Brain Trust Groups to Find Answers and a Network of Peers
This Big Brain meeting provides an overview of how ASMPNY’s Brain Trust peer groups work and gives you an opportunity to join a group that fits your interests and your schedule.
Are you looking for real world perspective on contracts, copyright, negotiating, pricing, marketing, working with assistants, finding affordable and reliable resources, or any other issues relating to the art and business of photography? Do you need support in staying on track with your goals? In ASMPNY’s BrainTrust peer groups, 6-10 photographers meet on a regular basis to share information and help each other with their careers. Not only do the regular get-togethers provide an opportunity to learn and have questions answered, but the groups help provide connections to a broader community of photographers.
Big Brain Meeting
Tuesday, September 13
7 pm • (doors open at 6:30)
Rod Goodman Studio (new location)
245 West 29th Street,
12th Fl, #1200 • map
Open to ASMP members only. Admission is free.

Photoville – September 21 – 25, 2016



Come to Brooklyn Bridge Park this September, and visit the ASMP NY Chapter container at Photoville.

ASMPNY is showcasing work by a diverse selection of its member photographers in its first exhibition at Photoville. The striking photos on display are drawn from ASMP’s 2015 and 2016 Photo Annuals, curated by Julie Grahame. In addition, ASMP is providing free on-site portfolio reviews to the public, which provide photographers with feedback from experienced photo editors and art buyers. And free prizes will be given to anyone who joins ASMP at Photoville.

Important info about the portfolio reviews. Free portfolio reviews will be available in our container to members and non-members. Portfolio review sign up is on each day of the festival. No advance reservations will be taken.  You are allowed one review per person per day, in person on the same day. You will be required to leave your email and cell phone number.  If you are not on time the space will be given up. Signing up for the review also grants us permission to share your email with ASMP-NY, National ASMP lists, and our sponsors.

, on the Brooklyn Waterfront is built from repurposed shipping containers, combining photo exhibitions, outdoor photo installations, talks, workshops, and nighttime multimedia events in our Beer Garden in Brooklyn Bridge Park, runs from September 21-25, 2016 and is FREE for everyone to attend and enjoy!
Thank you to our sponsors: CSI RentalsLomography Gallery Store NYC, Print Space, Yodelist and Think Tank Photo. Members who order through this link to Think Tank Photo will receive free gear, and 20% of the order total will be donated to ASMP.