Pricing Your Work In Today’s Market – May 18

Headshot of Judy Herrmann, Herrmann + Starke

Pricing Your Commercial and Fine Art Work In Todays Market with Judy Herrmann


For many still and motion photographers, pricing commercial assignments and fine art work has become a blind guessing game where you lose if you’re too high or if you’re too low. And, when you ask about pricing the answer always seems to be — it depends. How can you figure out the fair market value of your work or what clients really want and value when it’s so hard to get answers?

In this exciting new seminar, Judy Herrmann tackles this question by sharing case studies, interviews and examples that will help you understand pricing from your clients — and collectors — perspectives, providing actionable tips you can start using right away, and showing you how to maximize your value and get paid what you’re worth.

Early Registration is closed after May 15th.

Thursday, May 18, 2017
6:30PM Refreshments
7:00PM Event BeginsLocation:
Foley Gallery
59 Orchard St
New York, NY 10002
View Map

Early Registration:
ASMP Student with valid ID: $15
ASMP Member: $25
Non-Member Student with valid ID: $25
Sister Organizations (ASPP, PPA, APA): $45
Public: $60After May 15th:
ASMP Student with valid ID: $25
ASMP Member: $35
Non-Member Student with valid ID: $35
Sister Organizations (ASPP, PPA, APA): $55

The Big Brain Meeting May 24 2017

Brain Trust graphic May 24 2017

RSVP here.

Why Should I Join a Brain Trust?
One of the main reasons people join ASMP is for community and for support with the challenges of working as a professional photographer. ASMPNY’s Brain Trust groups provide a structure for this type of connection and information. At the moment there are 11 Brain Trust groups meeting under the auspices of ASMPNY.

What Is a Brain Trust?
It’s a peer group within ASMPNY for feedback, answers and support. Photographers meet on a regular basis to share information and help each other with their careers. The regular get-togethers provide an opportunity to learn and have questions answered, as well as help provide connections to a broader community of photographers.

What Is The Big Brain Meeting?
An overview of how ASMPNY’s Brain Trust program works, an opportunity to bring a real-life issue to the group, and an opportunity to join a group. At this introductory meeting, as an example of what might come up in a typical Brain Trust group, we will explore a specific issue of concern. If you have a question you would like to ask relating to the art or business of photography please bring it along.

Issues to consider include:
Contracts, copyright, negotiating, pricing, marketing, working with assistants, finding affordable and reliable resources, and staying on track with goals. At the end of the evening anyone attending will have the opportunity to join a Brain Trust group.

This is a member only event.

Wednesday, May 24, 2017
Social Hour: 6:30PM
Program: 7:00PM to 9:00PMLocation:
Rod Goodman’s Studio
245 West 29th St, Studio 1200
New York, NY 10001
View Map

ASMP Member Free

RSVP here.

Show Your Work at Projections



We have some exciting news to share. ASMP-NY is taking over Projections for one night! If you haven’t been there before, Projections is a monthly event, hosted by Frank Meo, where three photographers each present their work. The event is held at Paulaner Brewhouse & Restaurant, 265 Bowery, in Manhattan. Frank has invited us to curate all of the speakers for the night of June 21st.

If you are interested in speaking please submit 5 to 7 images or a video and a brief synopsis of what your talk would be about. The submission is free and open to all current ASMPNY members. We don’t have any travel or speaker budget but we will get you a couple of pints and a pretzel!


The deadline for submissions is May 30th.


Submit your sample jpegs or a link to a video and a brief synopsis of what your talk will be about. Two ASMPNY board members who are not presenting will review the submissions and select three presenters for the night. The final presentation should last about 20 minutes, plus some time for Q & A.


Please send submissions and any questions to

Student Portfolio Review – April 25 – Brooklyn

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Tuesday, April 25th, 2017
 6 to 9 pm
 Brooklyn YWCA
 30 3rd Avenue
 Brooklyn, NY (map)

ASMPNY’s free Student Portfolio Review is is a great opportunity for current students and recent graduates to get their work in front of constructively critical eyes from leading magazines, galleries, photo agencies, and corporations as well as curators, individual artists, and critics (including representatives from such organizations as Time, InStyle, ClampArt, and Indiewalls). The event will be held in Brooklyn, New York, but students and recent graduates (less than a year out of school) from schools throughout the Northeast are welcome.

Other professional-level portfolio reviews often involve fees of hundreds of dollars to see only three or four reviewers of the caliber we’ll have participating, so you don’t want to miss this free chance to show these same prestigious folks your work without the high price tag. You’ll also get the chance to meet and network with your fellow peers, who will become an invaluable resource as you foster and build professional relationships.

Both digital and print display methods will be accepted, and participants will have 10 minutes with each reviewer. Doors open at 6:00 p.m., with a reception until 6:45 p.m., at which time reviews will begin. The reviewing process will promptly end at 9:00 p.m.

Here are links to two articles on how to make the most of photography reviews.

9 Tips to Have a Killer Portfolio Review, from Sharpen, the Online Magazine of ASMPNY

How to Survive Your Portfolio Review, from Time magazine.

Open to current students and recent graduates less than a year out of school. Registration is required.

For a list of reviewers click here.

For more information or to register, please click the link below. We look forward to seeing your work!

Register here.

Uneasy : A Conversation with Chris Buck

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Date: April 19th
Time:  7:00 pm – 9:00pm
The New School Auditorium
66 West 12th Street
New York, NY  10011

Photographer Chris Buck will present some of his famed celebrity portraits at this interview style event at the New School in Manhattan on April 19th at 7:00 pm. Chris will discuss the process and intent of his work and show excerpts from his new book “UNEASY”. The program is organized by The American Society of Media Photographers New York in collaboration with the Parsons School of Design at The New School.

Chris Buck, photographer biography

Chris Buck was born in Toronto in July of 1964. His father worked for Kodak, so he went into the family business and became a photographer. Chris moved to New York in 1990 and established himself as a sought-after editorial and advertising photographer; his clients include Google, SAP, Old Spice, Dodge, GQ, The New Yorker and The Guardian Weekend.

Buck has won multiple awards, including being the first recipient of the Arnold Newman Portrait Prize in 2007. His first book, Presence: The Invisible Portrait (2012) was a collection of celebrity photos in which the famous sitters are present, but not visible. Kathy Ryan, Photo Director for The New York Times Magazine, called it a “crazy subversive book.” His 30-year retrospective, Uneasy: Chris Buck Portraits 1986-2016, is set for release February 2017.

His other series work includes Chris Buck’s Chris Buck (portraits of other people sharing his full name), Gentlemen’s Club (portraits of exotic dancer’s boyfriends), and Likeness (pictures of a 10 inch 3-D photograph of himself).

He spends much of his free time with his wife Michelle and daughter Olive. He takes his martinis dry, with a twist.


The program is organized by The American Society of Media Photographers New York in collaboration with the Parsons School of Design at The New School. In collaboration with The Parsons School of Design at the New School.

Click here to register.

Fine Art Portfolio Review – March 21

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Fine Art Photographers, it’s time to make the connections and get the feedback you’ve been looking for to move your career forward. Don’t miss this opportunity to get real feedback on your work from art-world professionals! Recent participating organizations have included: the International Center of Photography, Aperture, and New York Foundation for the Arts; galleries have included Flowers, Howard Greenberg, Steven Kasher, Yossi Milo, and Yancey Richardson; and individual reviewers have included Elizabeth Avedon, Julie Grahame, and Mary Virginia Swanson.

Register today to reserve your spot. This event is free for all members.

Prints only. Digital portfolios will not be accepted. Maximum printed size is 16 x 20.
This is a members-only event. Space is limited and registration is required. Click here to register.

Click here to see the reviewer bios.

Tuesday, March 21st
6:45 to 9:00PM
The Center, 208 W 13th Street (berween 7th & 8th Aves.) (map), New York, NY
To join ASMPNY, click here.
Click here to register.

Rules Of The Review:

  • Each photographer will show one portfolio and will have 10 minutes with a reviewer.

  • Photographers will wait in line behind them.

  • No portfolio over 16×20 will be allowed for ease of reviewers.

  • No digital portfolios unless that is the way the work is intended to be shown in a gallery

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